Drago
Industry
Gaming / Esports
Client
Drago
Service
Branding & Visual Identity
Date
2021
Drago is a professional VALORANT player and streamer who'd competed for some of Brazil's most recognized organizations — Fusion Fraggers, Vorax, Rise, and Stars Horizon. Previously known as "Dragonite", he was ready to step into a new identity that matched who he'd become: calmer, more assured, and entirely his own. This was a commission project.
Designing for streamers is designing for attention — everything needs to read at a glance, work at small sizes, and hold up across hours of live content. The identity needed to feel fresh on day one and not become visual noise by week three.
THE PROBLEM
An old nickname and no visual identity to anchor the new chapter. Drago needed a full brand system — logo, overlays, motion assets — that communicated his personality without falling into the generic esports aesthetic. Peacefulness and good humor aren't the most common briefs in competitive gaming, which made it interesting.
THE SOLUTION
A complete visual identity built around those two qualities: calm and character. Art direction, motion, and graphics by me — illustration by Goblin (@GOBLINTENGU). The system covers everything a streamer needs: logo, animated overlays, Twitch assets, and a visual language that holds together across all formats.
The brief was emotional before it was visual. Drago didn't just want a new logo — he wanted a new face that reflected how he actually felt on stream: relaxed, funny, in control. That's a harder brief to execute than "make it look competitive." || Working with Goblin on the illustration side meant I could focus entirely on the system — how the character moved, how the identity extended into overlays and animated assets, how the whole thing felt alive rather than static.
The motion work was where the personality really came through. Static, it's a clean brand. In motion, it's unmistakably Drago — the character breathes, the overlays have weight, and the whole system has the kind of energy that makes a stream feel produced without feeling corporate.
Drago was a reminder that the best creative commissions come with a clear emotional brief. When a client knows how they want to feel — not just how they want to look — the work gets sharper fast.
