EXPERIENCE
Worked across three São Paulo State cultural platforms, leading a team of two designers alongside tech leads and developers. Prototyped user flows, conducted UX research, and presented deliveries directly to senior stakeholders — including the State Secretary of Culture.
The platforms collectively serve 600,000+ public users. Working in GovTech means every design decision has real weight — accessibility isn't a checkbox, it's the difference between a citizen completing a task or not.
Visual lead for the Path of Exile 2 launch campaign in Brazil. GGG and Tencent are meticulous with their IP — every asset went through strict brand review. Delivered OOH across subway stations, shopping malls, and LED panels throughout São Paulo.
The campaign reached 147,000 daily commuters at CPTM Luz station alone. 90% of assets were approved on the first submission — working under AAA standards taught me a level of precision I carry into every project since.
Art directed Black Dragons' competitive campaigns across a full season — concept, tone, visual language, photo direction. Full creative ownership from moodboard to final asset.
The BD×BENSA apparel drop sold out and generated direct revenue for the org. The Bauducco sponsor activation reached a combined 700,000+ followers across both brands. First time I could trace a direct line between my creative decisions and business results.
Designed the broadcast assets & overlay package for the Mobile Legends NACT 2023 and rolled out the full suite of event assets. Also worked on Metaverse and GTA RP projects.
My first experience inside a large agency — learned what delivering at scale really means. The kind of environment where you either develop discipline fast or fall behind.
Long-running collaboration with a gaming and esports creative collective. Stream packs, visual identities, HUDs, and branding for influencers deep in the Brazilian gaming community.
Boizão Editions was a personal highlight — a branding project that felt genuinely rooted in the culture rather than designed from the outside in. The kind of work that only happens when you actually live the scene you're designing for.
Looking to start a project or you need consultation? Feel free to contact me.
Currently in Warsaw, Poland