Agenda Viva SP
Agenda Viva SP is the official cultural events platform of the State of São Paulo — coordinated by the Secretariat of Culture, Economy and Creative Industries and built to centralize cultural, sporting, agricultural, and tourism events across the entire state. I worked with the project in a multifaceted capacity: as a UX consultant throughout its development, as a designer on specific interface tasks, and as the sole designer of a full mobile app concept for the platform.
Launched in August 2024, Agenda Viva SP entered the world with 2,730 registered events — 2,368 of them free — and a mandate to become the definitive guide to what's happening across the entire state of São Paulo. The platform serves a wide range of users: residents looking for free weekend activities, tourists exploring the state, event producers registering their work, and public institutions managing cultural programming at scale.
My involvement wasn't a single role with a clean brief. It was the kind of engagement that happens when a project is ambitious, the team is moving fast, and a designer is trusted to wear multiple hats — consultant, critic, and creator, depending on what the moment required.
THE PROBLEM
A government platform built to serve millions of users across all of São Paulo's regions — with multiple user types, complex content governance, and a public mandate for accessibility and clarity — needs continuous UX stewardship, not just a one-time design pass.
THE SOLUTION
Embedded consulting throughout the project lifecycle — identifying friction, proposing improvements, and delivering targeted design work on key screens — alongside an independent mobile app concept that reimagined the experience for on-the-go users.
Event Page - Original
Event Page - Proposal
Throughout the project, I served as a UX consultant — joining at key decision points to review flows, challenge assumptions, and ensure that design decisions aligned with how real users would navigate a platform of this complexity. This kind of embedded advisory work is less visible than authoring screens, but often more consequential: it shapes the thinking behind the work before any pixel is placed.
Beyond consulting, I took on specific design tasks within the platform — contributing screens and interface solutions to areas where a focused UX perspective was needed. Some of this work shipped; some of it was proposed and not adopted. Both matter: the shipped work contributed to a platform now serving thousands of users across São Paulo, and the unreleased redesigns document a point of view about what the experience could become.
One of the most significant design contributions I made to this project was one that never shipped: a full mobile app concept for Agenda Viva SP. The platform was built web-first, but the reality of how São Paulo residents discover and attend events is deeply mobile. The app concept reimagined the experience around location, spontaneity, and the needs of someone deciding what to do today — not next month — prioritizing the interactive map, personalized recommendations, and a streamlined event discovery flow built for small screens and split-second decisions.
The platform I contributed to serves one of the most culturally active states in Brazil — with a mandate to democratize access to events for all income levels and all 645 municipalities across São Paulo.
Data from Q2 2025
Not every project has a clean arc from brief to launch. Agenda Viva SP was a lesson in the kind of design work that rarely gets celebrated but quietly shapes everything: the consulting call that reframes a decision, the redesign that plants a seed even if it doesn't ship, the mobile concept that keeps a vision honest. The platform is live, it's growing, and parts of what I contributed are woven into it. The rest lives here — as evidence of a point of view about what it could still become.
